Strategic Marketing for a Competitive Environment

This course focuses on strategic marketing and how it can be used effectively to build a competitive advantage that will help build success in today’s marketplace. The marketing functions will be explored and examined through current industry events and case analysis to integrate all marketing management practices successfully. Topics will include market attractiveness, the concept of competition, customer insights, market trends, forecasting, positioning, planning, and how they contribute to decision-making.

Credit hours: 3.0

Additional Prerequisites / Conditions: